ATTIJARI BANK
Banking
2022
Galaxy A15 Launch
Turning pop culture into sell-out performance.
Facing declining sales within the Gen Z segment, Samsung needed to make the Galaxy A15 instantly desirable.
Instead of talking specs, the brand collaborated with local star Fares Abdeddayem, a cultural icon with massive influence among young audiences.
By placing the phone directly into Gen Z’s world, we made the A15 feel relevant, aspirational, and socially endorsed.
The campaign quickly gained traction across digital platforms and social conversations.
The result: a sold-out pre-order in the first week and a significant boost in sales.
- CLIENT SAMSUNG
- YEAR 2022
- AGENCY VML
- MORE WORKS MORE WORKS
- MORE WORKS MORE WORKS
- MORE WORKS MORE WORKS
- MORE WORKS MORE WORKS
