Attijari Bank

Living Abroad, Banking at Home

Making distance disappear.

For Tunisian banks, attracting Tunisians Residing Abroad is the most strategic and competitive campaign of the year.
With Attijari Bank, we told a simple truth: you can live abroad and still build your life in Tunisia.
Through a cinematic film inspired by Wes Anderson’s visual style, we followed Tunisians across different countries, each with a project back home.
Each scene showed how Attijari’s services made it possible — from opening accounts remotely to buying property in Tunisia.
We built a bridge between life abroad and ambitions at home.

Key Message : “Living abroad, backed by Attijari at home.”
100% ONLINE ACCOUNT OPENING
24/7 PERSONAL ADVISOR
HOME LOAN / MORTGAGE FINANCING
INJAD EMERGENCY ASSISTANCE SERVICE
Campaign message: “Living abroad, backed by Attijari at home.”
  • CLIENT Attijari Bank
  • YEAR 2022
  • AGENCY VML
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